MailChimp Recently announced that they are now selling Instagram Ads. This allows users to bring more traffic to their site while having fewer locations to manage for their marketing needs.
Instagram is a great place to showcase your product in a picture format. If you can prove ROI than this could be a great way to drive traffic, collect emails, and improve sales.
This is a lateral move for the Email Marketing company as their focus was initially on Email Marketing and now they seem to be branching more and more into the realm of social media. I would expect to see this evolve into a full social media and email marketing platform in the distant future.
What email software are you using? I used to use MailChimp, recently moved to Aweber. I don’t do a lot on Instagram currently. But this is something I will take into consideration when planning the future of my marketing software needs.