THE FACTS: Why Use Email Marketing?

Email Marketing is important to businesses. I can talk about it all day and not convince some people. At the end of the day, it’s all in the facts.


Email marketing yields an average 4,300% ROI (Return on investment) for businesses in the United States. (Direct Marketing Association)

Using email to nurture leads generates 50% more sales ready leads and at a lower cost.

Email Nurtured leads average a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)

Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. (Gigaom Research)

Email conversion rates are three times higher than social media. (McKinsey & Company)

Email Marketing results in a 17% higher value in the conversion. (McKinsey & Company)

Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)

70% of people say they always open emails from their favorite companies. (ExactTarget)

95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)

You have just 3-4 seconds to grab your reader’s’ attention and interest them enough to open and read your email. (Litmus)


What Email Software do you use?

Why do you like it?

I’m using Aweber Currently.


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